Gene Fischer
Senior digital and engagement strategy leader with a career built at the intersection of creative, media and technology.
My path spans digital leadership in healthcare, CMO-level client partnership and hands-on consulting across content, social, omnichannel and emerging AI-enabled engagement. I specialize in architecting integrated systems that connect creative and media strategies to drive audience engagement and brand performance.
Client Partner
I help global leaders navigate the complexities of modern marketing by growing partnerships and building the digital infrastructure necessary to drive both innovation and measurable business results.
Strategy Leader
I develop sophisticated engagement and omnichannel marketing strategies ranging from small and mid-size campaigns to multimillion-dollar projects and global portfolios, each designed to amplify brand reputation and drive product growth.
Creative + Media Architect
Senior roles at top NYC creative and media agencies have given me a unique ability to design high-impact marketing programs, integrating media, creative storytelling and advanced data analytics.
About
Recognized for developing innovative engagement strategies, translating complex client needs into actionable solutions and guiding global brands through digital ecosystems to deliver multimillion-dollar, award-winning campaigns.
Omnichannel & Digital Marketing Leader
Engagement Strategy & Operations
Digital Transformation for Global Brands
Highlights
HUNDRED FISH MEDIA, LLC (2024 - present)
Engagement Strategy Director
Create engagement strategies and digital media for a diverse portfolio of clients to build online presence, drive audience engagement and ROI.
PUBLICIS COLAB (2023-2024)
Senior Vice President, Integrated Strategy
Led brand strategy for Pfizer’s hospital division and rare disease brands. Spearheaded AI-driven data discovery initiative synthesizing Epsilon, IQVIA and sales data to optimize customer journeys and identify most valuable customer targets.
HALE ADVISORS (2019-2023)
Engagement Strategy & Social Media Lead
Directed multichannel marketing strategies and go-to-market planning for a diverse portfolio of pharmaceutical and biotech clients. Built social ecosystems, improved audience insights and drove a 20% increase in target engagement and a 30% growth in followers.
PUBLICIS HEALTH MEDIA (2016–2018)
Senior Vice President, Client Lead & Social Media Innovation
Disrupted category norms by creating a CPG-inspired multimillion-dollar omnichannel consumer health campaign for Xiidra, leverarging celebrity influencer Jennifer Aniston. Led a data-driven measurement plan that prioritized audience-quality insights, media partner performance and core target penetration.
HAVAS WORLDWIDE (2007 – 2016)
Senior Director, Digital Strategy & Integration (2010 - 2016)
Built department’s digital strategy offering and creative alignment for global pharma brands. Managed $20M+ in budgets and financial forecasting. Led agency business discussions with Apple, Google, YouTube, Twitter, Facebook. Partnered with analytics to deliver data-driven strategies and innovative experiences.
Account Director, Volvo Global & US Digital (2007 – 2010)
Pitched and won Volvo’s global website redesign and branding business for 50+ countries. Led global creative development and U.S. digital media strategy. Achieved 20% cost savings in media development and production while enhancing strategic services.
EDUCATION & CERTIFICATIONS
MBA, Marketing (with Honors), George Washington University, Washington, DC
BS, Business Administration (with Honors), Mary Washington College, Fredericksburg, VA
Certificates: European School of Management, EU Business Policy & Culture. Institut Catholique, French Language & Business, Paris, France
