Big ideas,
real impact.

I am driven by curiosity and prefer to think outside the box to pursue new opportunities that establish category firsts. I am known as a problem solver that thinks broadly but also gets into the details to make things work.

Confident working at the most senior levels as well as leading and mentoring teams on day-to-day work in engagement and omnichannel planning.

Client Leadership and Team Management

Client Leadership and Program Oversight

  • Partner with senior level clients to provide counsel on the development and execution of omnichannel marketing programs, digital campaigns and social media.

  • Provide thought leadership and evaluate current strategies, structure of programs and recommend best course of action to maximize campaign success.

  • Build out strategic partnerships, negotiate contracts and identify new revenue opportunities.

Team Leadership and Management

  • Architect and integrate creative, media, analytics and technology teams to drive program development.

  • Build and mentor multidisciplinary teams, foster collaboration between marketing, technology, data science and design.

  • Manage external vendors for comprehensive program management.

Engagement Strategy and Innovation

Engagement Strategy and Innovation Leadership

  • Develop engagement and omnichannel strategies across small and mid-sized initiatives through multimillion-dollar marketing programs.

  • Create connected customer experiences and brand opportunities that drive product growth.

  • Craft compelling brand narratives that deliver meaningful, audience-driven storytelling.

  • Uncover competitive, category, channel and customer insights.

  • Map customer journeys and reveal sentiments that influence consumer behavior and purchasing decisions.

Technology and Enablement

  • Partner with analytic teams to uncover AI-driven insights for audience development and campaign optimization.

  • Apply advanced measurement frameworks to evaluate creative and media effectiveness and drive ROI.

  • Leverage emerging AI tools across data analysis, content and creative development.

  • Develop and implement tools for content management, social listening and marketing technologies.

Media Development
& Operations

  • Negotiate partnerships with media and digital platforms to foster new brand ideas and media firsts.

  • Lead large planning initiatives with Google, Meta, X, LinkedIn and HCP-specific platforms.

  • Develop holistic programs that integrate media strategy and planning, visual design, creative development and technology.

  • Management and oversight of media and marketing partners to align brand voice across omnichannel marketing and media initiatives.